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Top related persons:
Preston White - 2 Ryan Trahan's - 2 White - 2 — - 2 Ryan Higa - 2 Zach Levet - 2 Trahan - 2 There's - 2
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6 mentions found


☆ I work as a creative director for a YouTube star. Here's what my job is like and how I got the role.
  + stars: | 2023-08-21 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
Preston White is YouTube star Ryan Trahan's creative director. When Preston White applied to compete in YouTube star Ryan Trahan's new video series, he didn't think it would lead to a major career — and life — change. White and two other contestants — including Zach Levet (who also landed a job with Trahan) — ended up as finalists in Trahan's three-part video series. For the video series, the contestants spent almost a week straight with Trahan, which led to White, Levet, and Trahan keeping in touch after the competition. YouTube creators typically set their own schedules, and they can choose to work as much, or as little, as they want.
Persons: Preston White, Ryan Trahan's, White, —, Ryan Higa, Zach Levet, Trahan, There's, YouTubers, Ryan, They'll, they'll Organizations: YouTube, Walmart Locations: Austin , Texas, Trahan's, Austin
☆ How to land a job working for a YouTube star and what it's like, according to Ryan Trahan's creative director
  + stars: | 2023-08-14 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
Preston White is YouTube star Ryan Trahan's creative director. When Preston White applied to compete in YouTube star Ryan Trahan's new video series, he didn't think it would lead to a major career — and life — change. White and two other contestants — including Zach Levet (who also landed a job with Trahan) — ended up as finalists in Trahan's three-part video series. For the video series, the contestants spent almost a week straight with Trahan, which led to White, Levet, and Trahan keeping in touch after the competition. White immediately called Trahan, and was then thrown into a trial period as Trahan's producer, which later lead to his full-time gig as creative director.
Persons: Preston White, Ryan Trahan's, White, —, Ryan Higa, Zach Levet, Trahan, There's, YouTubers, Ryan, They'll, they'll Organizations: YouTube, Walmart Locations: Austin , Texas, Trahan's, Austin
☆ MrBeast’s Kris Tyson says she’s ‘so much happier’ after six months of hormone replacement therapy
  + stars: | 2023-07-31 | by ( Scottie Andrew | ) edition.cnn.com   time to read: +2 min
CNN —Kris Tyson, a co-host of the massively popular MrBeast YouTube channel, is beaming in a new selfie taken after six months of hormone replacement therapy. Tyson came out as transgender earlier this month after sharing parts of her journey with hormone replacement therapy, or HRT. The treatment is prescribed to both trans and cisgender people, including menopausal women, who may undergo the therapy to reduce their symptoms. Every day living your life your own way is the best day every day.”In a July interview with Smosh’s Anthony Padilla, Tyson said that the treatment saved her life. Tyson assisted Donaldson with massive pranks and action-packed set pieces, but she said that her online fame held her back from coming out.
Persons: Kris Tyson, Tyson, ” Tyson, I’ve, Smosh’s Anthony Padilla, “ I’ve, ”, Padilla, Jimmy Donaldson, Donaldson, “, Chris, ’, ’ ” Tyson, “ Chris, ’ ” Donaldson, Dylan Mulvaney, Mulvaney, Bud Light, Kid Rock, misgendered Mulvaney Organizations: CNN, YouTube, Anheuser, Busch Locations: MrBeast
☆ The president of MrBeast's YouTube empire shares lessons from working with the platform's most-successful creator, from globalization to avoiding burnout
  + stars: | 2023-07-24 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
Marc Hustvedt, president of the YouTube empire MrBeast, likens Jimmy Donaldson's stardom and impact to that of a professional athlete. "To me, creators, particularly YouTube creators, always stood out," Hustvedt said. "A 100-million-view video is exponentially more valuable than 20 5-million-view videos," Hustvedt said. "Get really, really good at making the content," he said. "It sounds so basic, but in practice, it's really, really hard."
Persons: MrBeast, Alberto E, Rodriguez, Marc Hustvedt, Hustvedt, Jimmy Donaldson's, Donaldson, Philip DeFranco, he's, MrBeast doesn't, Anita Elberse, YouTubers Rhett, Link, Smosh, Smosh cofounders Anthony Padilla, Ian Hecox, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, React Media, Hustvedt, Blockbuster, Big Business, Entertainment, Harvard Business, Twitter Locations: Los Angeles , California, Greenville , North Carolina, VidCon, India, Brazil
☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
  + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.
Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon
☆ For YouTuber multi-millionaires Rhett & Link, venture capital is the future of creators
  + stars: | 2023-05-20 | by ( Zach Vallese | ) www.cnbc.com   time to read: +6 min
The pair chose to reinvest their earnings, and lessons from their experiences, in burgeoning creators through an accelerator fund. "The right creators are good and investments," said McLaughlin, who is co-CEO of Mythical Entertainment. They both have a vision to grow their business and to lead their business," McLaughlin said. VC firm Slow Ventures has also launched a creator fund and has taken a keen interest in the business of those in the creator economy. Providing creators like Mogilko with capital gives them the ability to grow quickly at a time when they can leverage their existing social media virality.
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